Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....

Photo by Jier Chen of Pexels Finding Your Niche As a copywriter, it can help to have a niche industry where you have plenty of knowledge...

Photo by Andre Taissin from Pexels There are many ‘M’ words for copywriting. The most obvious one has to be Marketing as that’s what...

Photo by FORTYTWO on Unsplash Don’t worry, I'm not waxing lyrical on each of these Copywriting ‘L’ Words – Leadership, Lead Magnets and...

Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...

Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...

This letter of the alphabet was giving me a bit of grief. There were a few ‘I’ words to apply to copywriting, but they weren’t ideal....

Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.

Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...

Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...

Photo by Cottonbro from Pexels Let's get all those 'E' words into one sentence. Here goes! For your engaging, educational and...

Have you just developed a brand-new thingumajig? Does it have bells and whistles and a really funky looking twiddly bit that makes a cute...

Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...

The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...

Photo by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...

The other week, I was alerted to an article in the Evening Standard, entitled: Full stops intimidated young people because they see them...

Your web content needs to work hard for it to stand out above the rest. Here's how to do that.

Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?

It's almost Christmas 2019, so let's have a bit of fun! Here are my copywriting tips with a seasonal twist. Enjoy! On the First Day of...

Does the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.