Jen HakenJan 314 minHow Big is your Digital Marketing Carbon Footprint? Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?
Jen HakenNov 28, 20193 minThe 12 Days of Copywriting ChristmasIt's almost Christmas 2019, so let's have a bit of fun! Here are my copywriting tips with a seasonal twist. Enjoy! On the First Day of Ch...
Jen HakenOct 15, 20194 minScarily good newsletters that get resultsDoes the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.
Jen HakenJul 19, 20194 minDigital Content Marketing types, and how to write them Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.
Jen HakenMar 11, 20193 minBeing ImperfectAre you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you ask...
Jen HakenFeb 15, 20193 min11 Important Things About Copywriting Here’s an acronym I came up with for the word ‘copywriting’. It helps to break down some of the aspects on what copywriting can do for yo...
Jen HakenSep 5, 20184 minCopywriting - the easy way! … get someone else to do it! Are you the owner of an SME? Do you find that you’re swamped with all the tasks a business owner needs to do...
Jen HakenJun 4, 20182 minWhy a professional copywriter will help boost your businessCopywriters are important for every business. Yes, okay, I would say that being a copywriter! But you cannot get away from the fact that w...
Jen HakenJun 1, 20182 minWhy email marketing should remain in your marketing planBelieve it or not, according to statistics – and despite there being over 27 million pieces of content shared on the web every day – we s...
Jen HakenJun 1, 20183 minVideo marketing – the star of your marketing strategy Apparently, our memories are getting worse. Or rather, because we’re inundated daily – nay, hourly, or even by the minute! – with blatant...
Jen HakenFeb 1, 20182 minDoes your content hit the right note?Or does your tone of voice need a bit of fine tuning? Finding your tone of voice should be easy. After all, it’s your company, they’re yo...
Jen HakenDec 11, 20172 minWhat’s the difference between copywriting and content writing?There seems to be an inordinate amount of discussion on the differences between copywriting and content writing. And really, who cares? D...
Jen HakenOct 13, 20173 minFive tips for writing eye-grabbingly successful blog titlesLeaning back in your chair with a sigh of relief, you’ve just finished writing your latest blog. You’ve read it through, checked it for t...
Jen HakenJul 30, 20173 minHow to write brilliant blogs ... when you'd rather stick a pencil in your eye!Blogs are a great way of keeping in touch with your customers and targeting prospective new customers, and should be an essential part of...
Jen HakenMay 26, 20172 minWriting SEO optimised contentPreviously, I wrote a blog with some tips on how to write good marketing content. In that, I mentioned the importance of ensuring that yo...
Jen HakenMay 12, 20173 minHow to write good marketing contentThere’s a plethora of content types that you can write to promote your business, both traditional and digital. From printed brochures and...
Jen HakenNov 24, 20162 minHow can anyone say that Content isn’t King?The other day I read an article in Marketing Week, by Mark Ritson, entitled: Is content marketing a load of bollocks? The title alone sen...
Jen HakenOct 10, 20163 minDo your emails get the response you need?Writing business emails is one thing, but when there's something important to tell your customers or subscribers, and you want to hook th...
