Jen HakenJun 102 minA-Z of Copywriting – O is for Openings and Online Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....
Jen HakenMay 94 minA-Z of Copywriting – N is for Niche, Natural and NewslettersPhoto by Jier Chen of Pexels Finding Your Niche As a copywriter, it can help to have a niche industry where you have plenty of knowledge...
Jen HakenApr 13 minA-Z of Copywriting: M is for Marketing, Miracle ... and Money!Photo by Andre Taissin from Pexels There are many ‘M’ words for copywriting. The most obvious one has to be Marketing as that’s what...
Jen HakenMar 154 minA-Z of Copywriting: L is for Leaders, Lead Magnets and LeafletsPhoto by FORTYTWO on Unsplash Don’t worry, I'm not waxing lyrical on each of these Copywriting ‘L’ Words – Leadership, Lead Magnets and...
Jen HakenFeb 154 minA-Z of Copywriting – K is for KeywordsHumans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...
Jen HakenDec 9, 20213 minA-Z of Copywriting: J is for Jargon and JokesBe mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
Jen HakenNov 4, 20214 minA to Z of Copywriting: I – Interviewing for Case StudiesThis letter of the alphabet was giving me a bit of grief. There were a few ‘I’ words to apply to copywriting, but they weren’t ideal....
Jen HakenSep 30, 20212 minA-Z of Copywriting: H is for Attention-Grabbing, Optimised HeadlinesWriting headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
Jen HakenAug 5, 20213 minA-Z of Copywriting: G is for Content Writing Goals to Win Golden Leads! Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...
Jen HakenJun 22, 20214 minA-Z of Copywriting — F is for Formatting, Fonts and Freedom! Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...
Jen HakenMay 21, 20213 minA-Z of Copywriting: E is for Editing, Email Marketing and EngagementPhoto by Cottonbro from Pexels Let's get all those 'E' words into one sentence. Here goes! For your engaging, educational and...
Jen HakenApr 20, 20214 minA-Z of Copywriting: D – Dare to be Different with your Direct MailHave you just developed a brand-new thingumajig? Does it have bells and whistles and a really funky looking twiddly bit that makes a cute...
Jen HakenMar 23, 20213 minA-Z of Copywriting: C — How to Write Enticing Call to Actions Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...
Jen HakenFeb 19, 20213 minA-Z of Copywriting: B — Is Blogging for Business too Old School?The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...
Jen HakenJan 20, 20213 minA-Z of Copywriting: A is for Acknowledge your AudiencePhoto by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...
Jen HakenSep 21, 20203 minPunctuation Pedant? Moi?The other week, I was alerted to an article in the Evening Standard, entitled: Full stops intimidated young people because they see them...
Jen HakenJul 24, 20205 minHow to Write Web Content that ConvertsYour web content needs to work hard for it to stand out above the rest. Here's how to do that.
Jen HakenJan 31, 20204 minHow Big is your Digital Marketing Carbon Footprint? Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?
Jen HakenNov 28, 20193 minThe 12 Days of Copywriting ChristmasIt's almost Christmas 2019, so let's have a bit of fun! Here are my copywriting tips with a seasonal twist. Enjoy! On the First Day of...
Jen HakenOct 15, 20194 minScarily good newsletters that get resultsDoes the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.