Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?

It's almost Christmas 2019, so let's have a bit of fun! Here are my copywriting tips with a seasonal twist. Enjoy! On the First Day of Christmas my Copywrite...

Does the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.

Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.

Are you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you ask? Patience … I’ll ge...

Here’s an acronym I came up with for the word ‘copywriting’. It helps to break down some of the aspects on what copywriting can do for your business – to imp...

… get someone else to do it! Are you the owner of an SME? Do you find that you’re swamped with all the tasks a business owner needs to do with little time fo...

Copywriters are important for every business. Yes, okay, I would say that being a copywriter! But you cannot get away from the fact that we are necessary. We...

Believe it or not, according to statistics – and despite there being over 27 million pieces of content shared on the web every day – we still prefer email co...

Apparently, our memories are getting worse. Or rather, because we’re inundated daily – nay, hourly, or even by the minute! – with blatant and latent sales em...

Or does your tone of voice need a bit of fine tuning? Finding your tone of voice should be easy. After all, it’s your company, they’re your products – you kn...

There seems to be an inordinate amount of discussion on the differences between copywriting and content writing. And really, who cares? Does it really matter...

Leaning back in your chair with a sigh of relief, you’ve just finished writing your latest blog. You’ve read it through, checked it for typos, and even got a...

Blogs are a great way of keeping in touch with your customers and targeting prospective new customers, and should be an essential part of your marketing stra...

Previously, I wrote a blog with some tips on how to write good marketing content. In that, I mentioned the importance of ensuring that your online content is...

There’s a plethora of content types that you can write to promote your business, both traditional and digital. From printed brochures and leaflets, to blogs,...

The other day I read an article in Marketing Week, by Mark Ritson, entitled: Is content marketing a load of bollocks? The title alone sent a shudder down my ...

Writing business emails is one thing, but when there's something important to tell your customers or subscribers, and you want to hook them in and get them e...