Blog | Jen Haken Copywriter

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Sep 21
3 min

Punctuation Pedant? Moi?

The other week I was alerted to an article in the Evening Standard, entitled: Full stops intimidated young people because they see them a...

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Jen Haken

Jul 24
5 min

How to Write Web Content that Converts

Your web content needs to work hard for it to stand out above the rest. Here's how to do that.

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How Big is your Digital Marketing Carbon Footprint?

Jen Haken

Jan 31
4 min

How Big is your Digital Marketing Carbon Footprint?

Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?

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Jen Haken

Nov 28, 2019
3 min

The 12 Days of Copywriting Christmas

It's almost Christmas 2019, so let's have a bit of fun! Here are my copywriting tips with a seasonal twist. Enjoy! On the First Day of Ch...

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Jen Haken

Oct 15, 2019
4 min

Scarily good newsletters that get results

Does the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.

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Digital Content Marketing types, and how to write them

Jen Haken

Jul 19, 2019
4 min

Digital Content Marketing types, and how to write them

Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.

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Jen Haken

Mar 11, 2019
3 min

Being Imperfect

Are you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you ask...

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Jen Haken

Feb 15, 2019
3 min

11 Important Things About Copywriting

Here’s an acronym I came up with for the word ‘copywriting’. It helps to break down some of the aspects on what copywriting can do for yo...

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Jen Haken

Sep 5, 2018
4 min

Copywriting - the easy way!

… get someone else to do it! Are you the owner of an SME? Do you find that you’re swamped with all the tasks a business owner needs to do...

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Why a professional copywriter will help boost your business

Jen Haken

Jun 4, 2018
2 min

Why a professional copywriter will help boost your business

Copywriters are important for every business. Yes, okay, I would say that being a copywriter! But you cannot get away from the fact that w...

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Why email marketing should remain in your marketing plan

Jen Haken

Jun 1, 2018
2 min

Why email marketing should remain in your marketing plan

Believe it or not, according to statistics – and despite there being over 27 million pieces of content shared on the web every day – we s...

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Video marketing – the star of your marketing strategy

Jen Haken

Jun 1, 2018
3 min

Video marketing – the star of your marketing strategy

Apparently, our memories are getting worse. Or rather, because we’re inundated daily – nay, hourly, or even by the minute! – with blatant...

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Jen Haken

Feb 1, 2018
2 min

Does your content hit the right note?

Or does your tone of voice need a bit of fine tuning? Finding your tone of voice should be easy. After all, it’s your company, they’re yo...

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What’s the difference between copywriting and content writing?

Jen Haken

Dec 11, 2017
2 min

What’s the difference between copywriting and content writing?

There seems to be an inordinate amount of discussion on the differences between copywriting and content writing. And really, who cares? D...

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Five tips for writing eye-grabbingly successful blog titles

Jen Haken

Oct 13, 2017
3 min

Five tips for writing eye-grabbingly successful blog titles

Leaning back in your chair with a sigh of relief, you’ve just finished writing your latest blog. You’ve read it through, checked it for t...

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How to write brilliant blogs ... when you'd rather stick a pencil in your eye!

Jen Haken

Jul 30, 2017
3 min

How to write brilliant blogs ... when you'd rather stick a pencil in your eye!

Blogs are a great way of keeping in touch with your customers and targeting prospective new customers, and should be an essential part of...

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Jen Haken

May 26, 2017
2 min

Writing SEO optimised content

Previously, I wrote a blog with some tips on how to write good marketing content. In that, I mentioned the importance of ensuring that yo...

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Jen Haken

May 12, 2017
3 min

How to write good marketing content

There’s a plethora of content types that you can write to promote your business, both traditional and digital. From printed brochures and...

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How can anyone say that Content isn’t King?

Jen Haken

Nov 24, 2016
2 min

How can anyone say that Content isn’t King?

The other day I read an article in Marketing Week, by Mark Ritson, entitled: Is content marketing a load of bollocks? The title alone sen...

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Do your emails get the response you need?

Jen Haken

Oct 10, 2016
3 min

Do your emails get the response you need?

Writing business emails is one thing, but when there's something important to tell your customers or subscribers, and you want to hook th...

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