Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...

Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...

Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.

Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...

Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...

The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...

Photo by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...

Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.

Are you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you...

Here’s an acronym I came up with for the word ‘copywriting’. It helps to break down some of the aspects on what copywriting can do for...

Updated February 2021 Blogs are a great way of keeping in touch with your customers and targeting prospective new customers, and should...