Jen HakenFeb 154 minA-Z of Copywriting – K is for KeywordsHumans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...
Jen HakenDec 9, 20213 minA-Z of Copywriting: J is for Jargon and JokesBe mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
Jen HakenSep 30, 20212 minA-Z of Copywriting: H is for Attention-Grabbing, Optimised HeadlinesWriting headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
Jen HakenJun 22, 20214 minA-Z of Copywriting — F is for Formatting, Fonts and Freedom! Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...
Jen HakenMar 23, 20213 minA-Z of Copywriting: C — How to Write Enticing Call to Actions Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...
Jen HakenFeb 19, 20213 minA-Z of Copywriting: B — Is Blogging for Business too Old School?The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...
Jen HakenJan 20, 20213 minA-Z of Copywriting: A is for Acknowledge your AudiencePhoto by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...
Jen HakenJul 19, 20194 minDigital Content Marketing Types and How to Write Them Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.
Jen HakenMar 11, 20193 minBeing ImperfectAre you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you...
Jen HakenFeb 15, 20193 min11 Important Things About Copywriting Here’s an acronym I came up with for the word ‘copywriting’. It helps to break down some of the aspects on what copywriting can do for...
Jen HakenJul 30, 20173 minHow to write brilliant blogs ... when you'd rather stick a pencil in your eye!Updated February 2021 Blogs are a great way of keeping in touch with your customers and targeting prospective new customers, and should...