Jen HakenFeb 154 minA-Z of Copywriting – K is for KeywordsHumans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...
Jen HakenDec 9, 20213 minA-Z of Copywriting: J is for Jargon and JokesBe mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
Jen HakenSep 30, 20212 minA-Z of Copywriting: H is for Attention-Grabbing, Optimised HeadlinesWriting headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
Jen HakenAug 5, 20213 minA-Z of Copywriting: G is for Content Writing Goals to Win Golden Leads! Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...
Jen HakenJun 22, 20214 minA-Z of Copywriting — F is for Formatting, Fonts and Freedom! Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...
Jen HakenMar 23, 20213 minA-Z of Copywriting: C — How to Write Enticing Call to Actions Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...
Jen HakenJan 20, 20213 minA-Z of Copywriting: A is for Acknowledge your AudiencePhoto by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...
Jen HakenJul 24, 20205 minHow to Write Web Content that ConvertsYour web content needs to work hard for it to stand out above the rest. Here's how to do that.
Jen HakenJan 31, 20204 minHow Big is your Digital Marketing Carbon Footprint? Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?
Jen HakenJul 19, 20194 minDigital Content Marketing Types and How to Write Them Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.
Jen HakenMar 11, 20193 minBeing ImperfectAre you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you...
Jen HakenJul 30, 20173 minHow to write brilliant blogs ... when you'd rather stick a pencil in your eye!Updated February 2021 Blogs are a great way of keeping in touch with your customers and targeting prospective new customers, and should...