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    A-Z of Copywriting – N is for Niche, Natural and Newsletters
    Jen Haken
    • May 9
    • 4 min

    A-Z of Copywriting – N is for Niche, Natural and Newsletters

    Photo by Jier Chen of Pexels Finding Your Niche As a copywriter, it can help to have a niche industry where you have plenty of knowledge...
    9 views0 comments
    A-Z of Copywriting: M is for Marketing, Miracle ... and Money!
    Jen Haken
    • Apr 1
    • 3 min

    A-Z of Copywriting: M is for Marketing, Miracle ... and Money!

    Photo by Andre Taissin from Pexels There are many ‘M’ words for copywriting. The most obvious one has to be Marketing as that’s what...
    6 views0 comments
    A-Z of Copywriting: J is for Jargon and Jokes
    Jen Haken
    • Dec 9, 2021
    • 3 min

    A-Z of Copywriting: J is for Jargon and Jokes

    Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
    13 views0 comments
    A to Z of Copywriting: I – Interviewing for Case Studies
    Jen Haken
    • Nov 4, 2021
    • 4 min

    A to Z of Copywriting: I – Interviewing for Case Studies

    This letter of the alphabet was giving me a bit of grief. There were a few ‘I’ words to apply to copywriting, but they weren’t ideal....
    20 views0 comments
    A-Z of Copywriting: H is for Attention-Grabbing, Optimised Headlines
    Jen Haken
    • Sep 30, 2021
    • 2 min

    A-Z of Copywriting: H is for Attention-Grabbing, Optimised Headlines

    Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
    8 views0 comments
    A-Z of Copywriting: G is for Content Writing Goals to Win Golden Leads!
    Jen Haken
    • Aug 5, 2021
    • 3 min

    A-Z of Copywriting: G is for Content Writing Goals to Win Golden Leads!

    Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...
    11 views0 comments
    A-Z of Copywriting — F is for Formatting, Fonts and Freedom!
    Jen Haken
    • Jun 22, 2021
    • 4 min

    A-Z of Copywriting — F is for Formatting, Fonts and Freedom!

    Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...
    11 views0 comments
    A-Z of Copywriting: D – Dare to be Different with your Direct Mail
    Jen Haken
    • Apr 20, 2021
    • 4 min

    A-Z of Copywriting: D – Dare to be Different with your Direct Mail

    Have you just developed a brand-new thingumajig? Does it have bells and whistles and a really funky looking twiddly bit that makes a cute...
    21 views0 comments
    A-Z of Copywriting: C — How to Write Enticing Call to Actions
    Jen Haken
    • Mar 23, 2021
    • 3 min

    A-Z of Copywriting: C — How to Write Enticing Call to Actions

    Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...
    20 views0 comments
    A-Z of Copywriting: B — Is Blogging for Business too Old School?
    Jen Haken
    • Feb 19, 2021
    • 3 min

    A-Z of Copywriting: B — Is Blogging for Business too Old School?

    The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...
    19 views0 comments
    A-Z of Copywriting: A is for Acknowledge your Audience
    Jen Haken
    • Jan 20, 2021
    • 3 min

    A-Z of Copywriting: A is for Acknowledge your Audience

    Photo by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...
    26 views0 comments
    How to Write Web Content that Converts
    Jen Haken
    • Jul 24, 2020
    • 5 min

    How to Write Web Content that Converts

    Your web content needs to work hard for it to stand out above the rest. Here's how to do that.
    34 views0 comments
    How Big is your Digital Marketing Carbon Footprint?
    Jen Haken
    • Jan 31, 2020
    • 4 min

    How Big is your Digital Marketing Carbon Footprint?

    Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?
    25 views0 comments
    Scarily good newsletters that get results
    Jen Haken
    • Oct 15, 2019
    • 4 min

    Scarily good newsletters that get results

    Does the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.
    50 views0 comments
    Digital Content Marketing Types and How to Write Them
    Jen Haken
    • Jul 19, 2019
    • 4 min

    Digital Content Marketing Types and How to Write Them

    Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.
    26 views0 comments
    Being Imperfect
    Jen Haken
    • Mar 11, 2019
    • 3 min

    Being Imperfect

    Are you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you...
    31 views0 comments
    11 Important Things About Copywriting
    Jen Haken
    • Feb 15, 2019
    • 3 min

    11 Important Things About Copywriting

    Here’s an acronym I came up with for the word ‘copywriting’. It helps to break down some of the aspects on what copywriting can do for...
    29 views0 comments
    How to write brilliant blogs ... when you'd rather stick a pencil in your eye!
    Jen Haken
    • Jul 30, 2017
    • 3 min

    How to write brilliant blogs ... when you'd rather stick a pencil in your eye!

    Updated February 2021 Blogs are a great way of keeping in touch with your customers and targeting prospective new customers, and should...
    29 views0 comments

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