Jen HakenFeb 154 minA-Z of Copywriting – K is for KeywordsHumans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...
Jen HakenDec 9, 20213 minA-Z of Copywriting: J is for Jargon and JokesBe mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
Jen HakenSep 30, 20212 minA-Z of Copywriting: H is for Attention-Grabbing, Optimised HeadlinesWriting headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
Jen HakenJan 20, 20213 minA-Z of Copywriting: A is for Acknowledge your AudiencePhoto by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...
Jen HakenJul 24, 20205 minHow to Write Web Content that ConvertsYour web content needs to work hard for it to stand out above the rest. Here's how to do that.