Jen HakenJun 102 minA-Z of Copywriting – O is for Openings and Online Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....
Jen HakenMay 94 minA-Z of Copywriting – N is for Niche, Natural and NewslettersPhoto by Jier Chen of Pexels Finding Your Niche As a copywriter, it can help to have a niche industry where you have plenty of knowledge...
Jen HakenApr 13 minA-Z of Copywriting: M is for Marketing, Miracle ... and Money!Photo by Andre Taissin from Pexels There are many ‘M’ words for copywriting. The most obvious one has to be Marketing as that’s what...
Jen HakenDec 9, 20213 minA-Z of Copywriting: J is for Jargon and JokesBe mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
Jen HakenNov 4, 20214 minA to Z of Copywriting: I – Interviewing for Case StudiesThis letter of the alphabet was giving me a bit of grief. There were a few ‘I’ words to apply to copywriting, but they weren’t ideal....
Jen HakenSep 30, 20212 minA-Z of Copywriting: H is for Attention-Grabbing, Optimised HeadlinesWriting headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
Jen HakenAug 5, 20213 minA-Z of Copywriting: G is for Content Writing Goals to Win Golden Leads! Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...
Jen HakenJun 22, 20214 minA-Z of Copywriting — F is for Formatting, Fonts and Freedom! Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...
Jen HakenMay 21, 20213 minA-Z of Copywriting: E is for Editing, Email Marketing and EngagementPhoto by Cottonbro from Pexels Let's get all those 'E' words into one sentence. Here goes! For your engaging, educational and...
Jen HakenApr 20, 20214 minA-Z of Copywriting: D – Dare to be Different with your Direct MailHave you just developed a brand-new thingumajig? Does it have bells and whistles and a really funky looking twiddly bit that makes a cute...