Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....

Photo by Jier Chen of Pexels Finding Your Niche As a copywriter, it can help to have a niche industry where you have plenty of knowledge...

Photo by Andre Taissin from Pexels There are many ‘M’ words for copywriting. The most obvious one has to be Marketing as that’s what...

Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...

This letter of the alphabet was giving me a bit of grief. There were a few ‘I’ words to apply to copywriting, but they weren’t ideal....

Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.

Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...

Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...

Photo by Cottonbro from Pexels Let's get all those 'E' words into one sentence. Here goes! For your engaging, educational and...

Have you just developed a brand-new thingumajig? Does it have bells and whistles and a really funky looking twiddly bit that makes a cute...