Jen Haken
A-Z of Copywriting: G is for Content Writing Goals to Win Golden Leads!
Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...
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Jen Haken
Jun 22, 20214 min read
A-Z of Copywriting — F is for Formatting, Fonts and Freedom!
Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...
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Jen Haken
Apr 20, 20214 min read
A-Z of Copywriting: D – Dare to be Different with your Direct Mail
Have you just developed a brand-new thingumajig? Does it have bells and whistles and a really funky looking twiddly bit that makes a cute...
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Jen Haken
Mar 23, 20213 min read
A-Z of Copywriting: C — How to Write Enticing Call to Actions
Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...
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Jen Haken
Feb 19, 20213 min read
A-Z of Copywriting: B — Is Blogging for Business too Old School?
The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...
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Jen Haken
Jan 20, 20213 min read
A-Z of Copywriting: A is for Acknowledge your Audience
Photo by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...
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Jen Haken
Jul 24, 20205 min read
How to Write Web Content that Converts
Your web content needs to work hard for it to stand out above the rest. Here's how to do that.
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Jen Haken
Jan 31, 20204 min read
How Big is your Digital Marketing Carbon Footprint?
Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?
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Jen Haken
Oct 15, 20194 min read
Scarily Good Newsletters Get Results
Does the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.
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Jen Haken
Jul 19, 20194 min read
Digital Content Marketing Types and How to Write Them
Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.
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Jen Haken
Mar 11, 20193 min read
Being Imperfect
Are you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you...
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Jen Haken
Feb 15, 20194 min read
What Does a Copywriter Actually Do?
Do you ever wonder how a copywriter helps your business? I'll tell you. We help improve your marketing ROI by driving more customers to...
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Jen Haken
Jul 30, 20173 min read
How to write brilliant blogs ... when you'd rather stick a pencil in your eye!
Updated February 2021 Blogs are a great way of keeping in touch with your customers and targeting prospective new customers, and should...
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Jen Haken
May 26, 20173 min read
Writing SEO optimised content — UPDATED!
Previously, I wrote a blog with some tips on how to write good marketing content. In that, I mentioned the importance of ensuring that...
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Jen Haken
May 12, 20174 min read
How to Write Engaging Marketing Content
Engaging marketing content helps to attract and retain your target audience, converting them into paying customers.
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