Jen HakenMar 14, 20234 minA-Z of Copywriting – U is for USP, Updates and UrgencyWhat’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.
Jen HakenAug 31, 20223 minA to Z of Copywriting – Q is for Quality and QuestionsPhoto by Daria Volkova on Unsplash Quite rightly, when writing for business – whether for marketing purposes or simply when communicating...
Jen HakenAug 1, 20223 minA-Z of Copywriting – P is for Power Words, Pain Points and Plain EnglishWriting content using power words helps to convert visitors into paying customers. Here's how.
Jen HakenDec 9, 20213 minA-Z of Copywriting: J is for Jargon and JokesBe mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...