Jen Haken
A-Z of Copywriting – U is for USP, Updates and Urgency
What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.
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Jen Haken
- Aug 31, 2022
- 3 min
A to Z of Copywriting – Q is for Quality and Questions
Photo by Daria Volkova on Unsplash Quite rightly, when writing for business – whether for marketing purposes or simply when communicating...
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Jen Haken
- Aug 1, 2022
- 3 min
A-Z of Copywriting – P is for Power Words, Pain Points and Plain English
Writing content using power words helps to convert visitors into paying customers. Here's how.
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Jen Haken
- Dec 9, 2021
- 3 min
A-Z of Copywriting: J is for Jargon and Jokes
Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
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Jen Haken
- Sep 30, 2021
- 2 min
A-Z of Copywriting: H is for Attention-Grabbing, Optimised Headlines
Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
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Jen Haken
- Feb 15, 2019
- 4 min
What Does a Copywriter Actually Do?
Do you ever wonder how a copywriter helps your business? I'll tell you. We help improve your marketing ROI by driving more customers to...
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