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Jen Haken
1 day ago3 min read
AI in Content Marketing — Should You Post More or Less?
Marketing is a vast subject having many strategies and methods. So, isn't AI supposed to make content marketing easier? Well, yes and no...
9 views0 comments


Jen Haken
Sep 4, 20243 min read
How Do You Stand Out from the Crowd?
To stand out from your competitors in your marketing, focus on how you're different and shout about that in your content.
3 views0 comments


Jen Haken
Jun 19, 20245 min read
Attract More Customers with the Right Messaging
Is your content engaging enough to keep people on the page? Does it make an emotional connection? And are the benefits crystal clear?
13 views0 comments


Jen Haken
Apr 3, 20242 min read
What on Earth is a Content Conversion Funnel?
As a business owner, you want to attract your ideal customers. So, you need content. Lots of it. That's where a conversion funnel helps.
16 views0 comments


Jen Haken
Feb 20, 20243 min read
How to Write Engaging Content...
Knowing how to write engaging content includes understanding where to emphasise certain points. Like a chef knowing the precise combination
11 views0 comments


Jen Haken
Nov 2, 20233 min read
Craft Winning Marketing Content: A Lesson from Bookshops 📚
Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.
21 views0 comments


Jen Haken
Oct 6, 20233 min read
An Orchestra of Angelic Content ... to get your marketing message right
Compose your content to ensure it sends the message that your audience wants to hear. A well-orchestrated marketing campaign gains results.
13 views0 comments


Jen Haken
Aug 31, 20235 min read
Achieve Thermal Marketing Visibility with Sky-High Copywriting
By writing engaging content that captures people’s attention, creating intrigue and a desire to want more, you can achieve great heights.
13 views0 comments


Jen Haken
May 15, 20235 min read
A-Z of Copywriting: W – Web Content, Word Count, and Writer’s Block
Useful tips on writing your web content, ideal word counts for different marketing elements, and what to do when you get writer's block.
27 views2 comments


Jen Haken
Apr 12, 20234 min read
A-Z of Copywriting: V is for Value, Voice and Visuals
How to include your value within your tone of voice in all your marketing content.
17 views0 comments


Jen Haken
Mar 14, 20234 min read
A-Z of Copywriting – U is for USP, Updates and Urgency
What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.
34 views0 comments


Jen Haken
Jan 25, 20233 min read
A-Z of Copywriting – T is for Targeted Copy and Taglines
How to write targeted copy and taglines, and how to find the target audience you're aiming at.
20 views0 comments


Jen Haken
Nov 10, 20223 min read
A-Z of Copywriting – S is for Smarketing and Simplicity
Photo by Karolina Grabowska, Pexels Did you think that ‘S’ would be all about SEO? Nope. Not this time! As I’ve written about SEO...
37 views0 comments


Jen Haken
Oct 14, 20223 min read
A-Z of Copywriting – R is for Repurposing and ROI
Repurposing your evergreen content saves business owners time and effort. Here's how.
29 views0 comments


Jen Haken
Aug 31, 20223 min read
A to Z of Copywriting – Q is for Quality and Questions
Photo by Daria Volkova on Unsplash Quite rightly, when writing for business – whether for marketing purposes or simply when communicating...
16 views0 comments


Jen Haken
Aug 1, 20223 min read
A-Z of Copywriting – P is for Power Words, Pain Points and Plain English
Writing content using power words helps to convert visitors into paying customers. Here's how.
19 views0 comments


Jen Haken
May 9, 20225 min read
A-Z of Copywriting – N is for Niche, and Naturally Engaging Newsletters
Writing naturally engaging newsletters is essential for converting your readers into customers. And help for the copywriter who's trying to
19 views0 comments


Jen Haken
Apr 1, 20223 min read
A-Z of Copywriting: M is for Marketing, Miracle ... and Money!
Content writing advice, unwise words to use in your marketing content, like 'miracle' and 'unique'. And whether to include prices.
12 views0 comments


Jen Haken
Feb 15, 20224 min read
A-Z of Copywriting – K is for Keywords
Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...
27 views0 comments


Jen Haken
Dec 9, 20213 min read
A-Z of Copywriting: J is for Jargon and Jokes
Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
20 views0 comments
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