top of page

Search


Craft Winning Marketing Content: A Lesson from Bookshops 📚
Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.
Jen Haken
Nov 2, 20233 min read
Â
Â
Â


Achieve Thermal Marketing Visibility with Sky-High Copywriting
By writing engaging content that captures people’s attention, creating intrigue and a desire to want more, you can achieve great heights.
Jen Haken
Aug 31, 20235 min read
Â
Â
Â


A-Z of Copywriting – R is for Repurposing and ROI
Repurposing your evergreen content saves business owners time and effort. Here's how.
Jen Haken
Oct 14, 20223 min read
Â
Â
Â


A to Z of Copywriting – Q is for Quality and Questions
Photo by Daria Volkova on Unsplash Quite rightly, when writing for business – whether for marketing purposes or simply when communicating...
Jen Haken
Aug 31, 20223 min read
Â
Â
Â


A-Z of Copywriting – N is for Niche, and Naturally Engaging Newsletters
Writing naturally engaging newsletters is essential for converting your readers into customers. And help for the copywriter who's trying to
Jen Haken
May 9, 20225 min read
Â
Â
Â


A-Z of Copywriting: H is for Attention-Grabbing, Optimised Headlines
Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
Jen Haken
Sep 30, 20212 min read
Â
Â
Â


A-Z of Copywriting — F is for Formatting, Fonts and Freedom!
Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...
Jen Haken
Jun 22, 20214 min read
Â
Â
Â


A-Z of Copywriting: C — How to Write Enticing Call to Actions
Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...
Jen Haken
Mar 23, 20213 min read
Â
Â
Â


A-Z of Copywriting: A is for Acknowledge your Audience
Photo by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...
Jen Haken
Jan 20, 20213 min read
Â
Â
Â


Scarily Good Newsletters Get Results
Does the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.
Jen Haken
Oct 15, 20194 min read
Â
Â
Â


Being Imperfect
Are you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you...
Jen Haken
Mar 11, 20193 min read
Â
Â
Â


What Does a Copywriter Actually Do?
Do you ever wonder how a copywriter helps your business? I'll tell you. We help improve your marketing ROI by driving more customers to...
Jen Haken
Feb 15, 20194 min read
Â
Â
Â


Why Email Marketing Still Matters in 2025
Email marketing isn’t just about sending a newsletter anymore — it’s a strategic tool for nurturing leads, building relationships, and driving conversions. Despite inbox overload and the rise of newer platforms, email remains one of the most effective digital marketing tools. But you need to do it right to cut through the noise...
Jen Haken
Jun 1, 20184 min read
Â
Â
Â
bottom of page