Jen Haken
Craft Winning Marketing Content: A Lesson from Bookshops 📚
Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.
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Jen Haken
- Aug 31
- 5 min
Achieve Thermal Marketing Visibility with Sky-High Copywriting
By writing engaging content that captures people’s attention, creating intrigue and a desire to want more, you can achieve great heights.
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Jen Haken
- Oct 14, 2022
- 3 min
A-Z of Copywriting – R is for Repurposing and ROI
Repurposing your evergreen content saves business owners time and effort. Here's how.
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Jen Haken
- Aug 31, 2022
- 3 min
A to Z of Copywriting – Q is for Quality and Questions
Photo by Daria Volkova on Unsplash Quite rightly, when writing for business – whether for marketing purposes or simply when communicating...
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Jen Haken
- May 9, 2022
- 5 min
A-Z of Copywriting – N is for Niche, and Naturally Engaging Newsletters
Writing naturally engaging newsletters is essential for converting your readers into customers. And help for the copywriter who's trying to
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Jen Haken
- Sep 30, 2021
- 2 min
A-Z of Copywriting: H is for Attention-Grabbing, Optimised Headlines
Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
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Jen Haken
- Jun 22, 2021
- 4 min
A-Z of Copywriting — F is for Formatting, Fonts and Freedom!
Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...
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Jen Haken
- Mar 23, 2021
- 3 min
A-Z of Copywriting: C — How to Write Enticing Call to Actions
Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...
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Jen Haken
- Jan 20, 2021
- 3 min
A-Z of Copywriting: A is for Acknowledge your Audience
Photo by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...
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Jen Haken
- Oct 15, 2019
- 4 min
Scarily Good Newsletters Get Results
Does the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.
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Jen Haken
- Mar 11, 2019
- 3 min
Being Imperfect
Are you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you...
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Jen Haken
- Feb 15, 2019
- 3 min
11 Important Things About Copywriting
Here’s an acronym I came up with for the word ‘copywriting’. It helps to break down some of the aspects on what copywriting can do for...
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