Jen Haken
How Do You Stand Out from the Crowd?
To stand out from your competitors in your marketing, focus on how you're different and shout about that in your content.
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Jen Haken
Jun 195 min
Attract More Customers with the Right Messaging
Is your content engaging enough to keep people on the page? Does it make an emotional connection? And are the benefits crystal clear?
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Jen Haken
Feb 203 min
How to Write Engaging Content...
Knowing how to write engaging content includes understanding where to emphasise certain points. Like a chef knowing the precise combination
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Jen Haken
Nov 2, 20233 min
Craft Winning Marketing Content: A Lesson from Bookshops 📚
Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.
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Jen Haken
Aug 31, 20235 min
Achieve Thermal Marketing Visibility with Sky-High Copywriting
By writing engaging content that captures people’s attention, creating intrigue and a desire to want more, you can achieve great heights.
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Jen Haken
May 15, 20235 min
A-Z of Copywriting: W – Web Content, Word Count, and Writer’s Block
Useful tips on writing your web content, ideal word counts for different marketing elements, and what to do when you get writer's block.
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Jen Haken
Apr 12, 20234 min
A-Z of Copywriting: V is for Value, Voice and Visuals
How to include your value within your tone of voice in all your marketing content.
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Jen Haken
Mar 14, 20234 min
A-Z of Copywriting – U is for USP, Updates and Urgency
What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.
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Jen Haken
Feb 16, 20233 min
Testing ChatGPT as a Copywriting Tool
Read about how I got on when testing ChatGPT as a copywriting tool, including a hilarious sample plus my recommendations.
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Jen Haken
Jan 25, 20233 min
A-Z of Copywriting – T is for Targeted Copy and Taglines
How to write targeted copy and taglines, and how to find the target audience you're aiming at.
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Jen Haken
Nov 10, 20223 min
A-Z of Copywriting – S is for Smarketing and Simplicity
Photo by Karolina Grabowska, Pexels Did you think that ‘S’ would be all about SEO? Nope. Not this time! As I’ve written about SEO...
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Jen Haken
Oct 14, 20223 min
A-Z of Copywriting – R is for Repurposing and ROI
Repurposing your evergreen content saves business owners time and effort. Here's how.
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Jen Haken
Aug 31, 20223 min
A to Z of Copywriting – Q is for Quality and Questions
Photo by Daria Volkova on Unsplash Quite rightly, when writing for business – whether for marketing purposes or simply when communicating...
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Jen Haken
Aug 1, 20223 min
A-Z of Copywriting – P is for Power Words, Pain Points and Plain English
Writing content using power words helps to convert visitors into paying customers. Here's how.
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Jen Haken
Jun 10, 20222 min
A-Z of Copywriting – O is for Openings and Online
Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....
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Jen Haken
May 9, 20225 min
A-Z of Copywriting – N is for Niche, and Naturally Engaging Newsletters
Writing naturally engaging newsletters is essential for converting your readers into customers. And help for the copywriter who's trying to
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Jen Haken
Apr 1, 20223 min
A-Z of Copywriting: M is for Marketing, Miracle ... and Money!
Content writing advice, unwise words to use in your marketing content, like 'miracle' and 'unique'. And whether to include prices.
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Jen Haken
Dec 9, 20213 min
A-Z of Copywriting: J is for Jargon and Jokes
Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
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Jen Haken
Nov 4, 20214 min
A to Z of Copywriting: I – Interviewing for Case Studies
This letter of the alphabet was giving me a bit of grief. There were a few ‘I’ words to apply to copywriting, but they weren’t ideal....
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Jen Haken
Sep 30, 20212 min
A-Z of Copywriting: H is for Attention-Grabbing, Optimised Headlines
Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
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