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  • Writer's pictureJen Haken

Testing ChatGPT as a Copywriting Tool

One of my sisters and her husband visited the other weekend. My brother-in-law asked if we’d tried out any of the new AI systems; I replied that I hadn’t but wanted to. He told me that his organisation had integrated ChatGPT into their own system, and found it quite helpful.

Opening his laptop, he demonstrated it and then let me have a go. I typed in: “Write a blog on the importance of self-care in the workplace.”

Within moments, it was written. Wow! I was gob-smacked at the speed at which it wrote a 600-ish word blog. My mouth literally dropped open as I watched those words fill the screen way faster than I could even copy type, and I’m fast! My brother-in-law, Nils, laughed at my expression. I was somewhat mind-blown, even though I’d heard lots about its speed.

As the thought flashed through my mind, I said out loud, “Crikey, am I redundant now?”

Then I read it. Yeah, it was okay. But it didn’t sound like me or any of my clients. It was dry and a bit dull. And I knew I’d have to fact-check one or two things, despite most of the facts being similar to other self-care articles I’d read, researched and written for clients.

Nonetheless, it was good enough as a base to work from and edit if I wanted to. But I didn’t; I wanted to spend time with my family. So, Nils handed his laptop to my lovely teenage nephew to play on as he was apparently bored to tears. Phew! Disaster averted.

The Real Test

The other day, needing to write my monthly blog and newsletter, I decided to try ChatGPT again. I made myself an account and asked it to write on a couple of topics. Again, dry and formulaic. I even wondered if I could use them at all.

Then, inspiration hit. Or more truthfully, inspiration hit my other half who kindly shared it with me. He suggested that I put an adjective in my command. So I wrote: “Write a light-hearted blog on the importance of regularly updating your content.” This is what it spewed forth:

Keeping your content fresh and up-to-date is an important part of running a successful website or blog. But let's be real, updating your content can feel like a chore at times. That's why we're here to bring some fun and light-heartedness to the task. Here's a humorous look at why regularly updating your content is a must-do.

  • Keeping up with the Joneses: Just like you have to wear the latest fashion to keep up with your friends, your website needs to keep up with the latest trends and information to stay relevant. Regular updates ensure that your site is always in style.

  • Busting boredom: No one likes a dull and outdated website. Regular updates keep things interesting and engaging for your visitors. Think of it as a workout for your site, keeping it in tip-top shape.

  • A+ for SEO: Search engines love fresh content. Updating your site regularly can help boost your search engine rankings and attract more visitors. So, don't be afraid to show your website some love and keep it updated!

  • Staying ahead of the game: By updating your content regularly, you can stay ahead of the curve and be the first to break news and share new ideas in your industry. Be the leader, not the follower.

  • Making new friends: Regular updates can attract new visitors and keep your existing ones coming back for more. Who doesn't love making new friends?

In conclusion, updating your content is more than just a task, it's a way to keep your site relevant, interesting, and ahead of the game. So, put on your creative hat and get to work! Your website will thank you.

Remember, updating your content doesn't have to be a chore. Have fun with it and let your creativity shine. Your visitors will appreciate the effort and your site will thrive.

I mean, it has some relevance, but oh, how I laughed! 😂

Once I stopped laughing, I decided to use it both for my newsletter and this blog as a good illustration of why it's probably best to edit anything generated by ChatGPT … heavily! Use the facts (double-check them to be on the safe side), and intersperse them with your brand tone of voice so that your customers recognise you.

By all means, use humour if that’s what you would normally do. But does this ‘light-hearted’ sample match your brand style?!

Better still, don’t waste loads of time editing ChatGPT. Come to me! I’ll do that for you or write it from scratch. Then, you can focus on your business. Get in touch here for blogs, newsletters, and all manner of marketing content that attracts your target audience, brings results ... and sounds like you!


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