Jen Haken
Attract More Customers with the Right Messaging
Is your content engaging enough to keep people on the page? Does it make an emotional connection? And are the benefits crystal clear?
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Jen Haken
Apr 32 min read
What on Earth is a Content Conversion Funnel?
As a business owner, you want to attract your ideal customers. So, you need content. Lots of it. That's where a conversion funnel helps.
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Jen Haken
Nov 2, 20233 min read
Craft Winning Marketing Content: A Lesson from Bookshops 📚
Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.
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Jen Haken
Oct 6, 20233 min read
An Orchestra of Angelic Content ... to get your marketing message right
Compose your content to ensure it sends the message that your audience wants to hear. A well-orchestrated marketing campaign gains results.
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Jen Haken
Aug 31, 20235 min read
Achieve Thermal Marketing Visibility with Sky-High Copywriting
By writing engaging content that captures people’s attention, creating intrigue and a desire to want more, you can achieve great heights.
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Jen Haken
May 15, 20235 min read
A-Z of Copywriting: W – Web Content, Word Count, and Writer’s Block
Useful tips on writing your web content, ideal word counts for different marketing elements, and what to do when you get writer's block.
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Jen Haken
Apr 12, 20234 min read
A-Z of Copywriting: V is for Value, Voice and Visuals
How to include your value within your tone of voice in all your marketing content.
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Jen Haken
Feb 16, 20233 min read
Testing ChatGPT as a Copywriting Tool
Read about how I got on when testing ChatGPT as a copywriting tool, including a hilarious sample plus my recommendations.
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Jen Haken
Jan 25, 20233 min read
A-Z of Copywriting – T is for Targeted Copy and Taglines
How to write targeted copy and taglines, and how to find the target audience you're aiming at.
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Jen Haken
Jun 10, 20222 min read
A-Z of Copywriting – O is for Openings and Online
Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....
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Jen Haken
Feb 15, 20224 min read
A-Z of Copywriting – K is for Keywords
Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...
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Jen Haken
Jan 31, 20204 min read
How Big is your Digital Marketing Carbon Footprint?
Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?
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Jen Haken
May 12, 20174 min read
How to Write Engaging Marketing Content
Engaging marketing content helps to attract and retain your target audience, converting them into paying customers.
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