We all know that SEO helps people find your website, blogs, and other online content on many search engines. But because AI is being increasingly used to deliver content, GEO (Generative Engine Optimisation) also helps AI programmes, like ChatGPT, find your content too. So, when SEO and GEO are done well, search engines (and your target audience!) will find you more easily.

When writing content, save your most compelling benefit for the end to leave a lasting impression. But to keep your readers hooked, introduce the biggest benefit with just a hint of how it solves their issues. Resist going into detail and giving it all away yet. Think of it as a trailer for a new TV series – just enough to tempt.

Engaging marketing content helps to attract and retain your target audience, converting them into paying customers.

Marketing is a vast subject having many strategies and methods. So, isn't AI supposed to make content marketing easier? Well, yes and no...

Is your content engaging enough to keep people on the page? Does it make an emotional connection? And are the benefits crystal clear?

As a business owner, you want to attract your ideal customers. So, you need content. Lots of it. That's where a conversion funnel helps.

Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.

Compose your content to ensure it sends the message that your audience wants to hear. A well-orchestrated marketing campaign gains results.

By writing engaging content that captures people’s attention, creating intrigue and a desire to want more, you can achieve great heights.

Useful tips on writing your web content, ideal word counts for different marketing elements, and what to do when you get writer's block.

How to include your value within your tone of voice in all your marketing content.

Read about how I got on when testing ChatGPT as a copywriting tool, including a hilarious sample plus my recommendations.

How to write targeted copy and taglines, and how to find the target audience you're aiming at.

Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....

Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...

Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?

Email marketing isn’t just about sending a newsletter anymore — it’s a strategic tool for nurturing leads, building relationships, and driving conversions. Despite inbox overload and the rise of newer platforms, email remains one of the most effective digital marketing tools. But you need to do it right to cut through the noise...