We all know that SEO helps people find your website, blogs, and other online content on many search engines. But because AI is being increasingly used to deliver content, GEO (Generative Engine Optimisation) also helps AI programmes, like ChatGPT, find your content too. So, when SEO and GEO are done well, search engines (and your target audience!) will find you more easily.

Read about how I got on when testing ChatGPT as a copywriting tool, including a hilarious sample plus my recommendations.