Jen Haken
A-Z of Copywriting: W – Web Content, Word Count, and Writer’s Block
Useful tips on writing your web content, ideal word counts for different marketing elements, and what to do when you get writer's block.
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Jen Haken
- Feb 15, 2022
- 4 min
A-Z of Copywriting – K is for Keywords
Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...
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Jen Haken
- Jun 22, 2021
- 4 min
A-Z of Copywriting — F is for Formatting, Fonts and Freedom!
Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...
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Jen Haken
- Feb 19, 2021
- 3 min
A-Z of Copywriting: B — Is Blogging for Business too Old School?
The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...
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Jen Haken
- Jul 24, 2020
- 5 min
How to Write Web Content that Converts
Your web content needs to work hard for it to stand out above the rest. Here's how to do that.
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Jen Haken
- Jul 19, 2019
- 4 min
Digital Content Marketing Types and How to Write Them
Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.
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Jen Haken
- Mar 11, 2019
- 3 min
Being Imperfect
Are you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you...
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Jen Haken
- Feb 15, 2019
- 3 min
11 Important Things About Copywriting
Here’s an acronym I came up with for the word ‘copywriting’. It helps to break down some of the aspects on what copywriting can do for...
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Jen Haken
- Jul 30, 2017
- 3 min
How to write brilliant blogs ... when you'd rather stick a pencil in your eye!
Updated February 2021 Blogs are a great way of keeping in touch with your customers and targeting prospective new customers, and should...
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Jen Haken
- May 26, 2017
- 3 min
Writing SEO optimised content — UPDATED!
Previously, I wrote a blog with some tips on how to write good marketing content. In that, I mentioned the importance of ensuring that...
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Jen Haken
- May 12, 2017
- 4 min
How to Write Engaging Marketing Content
Engaging marketing content helps to attract and retain your target audience, converting them into paying customers.
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