Jen Haken
How Do You Stand Out from the Crowd?
To stand out from your competitors in your marketing, focus on how you're different and shout about that in your content.
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Jen Haken
Feb 203 min read
How to Write Engaging Content...
Knowing how to write engaging content includes understanding where to emphasise certain points. Like a chef knowing the precise combination
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Jen Haken
Nov 2, 20233 min read
Craft Winning Marketing Content: A Lesson from Bookshops 📚
Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.
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Jen Haken
Oct 6, 20233 min read
An Orchestra of Angelic Content ... to get your marketing message right
Compose your content to ensure it sends the message that your audience wants to hear. A well-orchestrated marketing campaign gains results.
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Jen Haken
May 15, 20235 min read
A-Z of Copywriting: W – Web Content, Word Count, and Writer’s Block
Useful tips on writing your web content, ideal word counts for different marketing elements, and what to do when you get writer's block.
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Jen Haken
Apr 12, 20234 min read
A-Z of Copywriting: V is for Value, Voice and Visuals
How to include your value within your tone of voice in all your marketing content.
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Jen Haken
Mar 14, 20234 min read
A-Z of Copywriting – U is for USP, Updates and Urgency
What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.
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Jen Haken
Feb 16, 20233 min read
Testing ChatGPT as a Copywriting Tool
Read about how I got on when testing ChatGPT as a copywriting tool, including a hilarious sample plus my recommendations.
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Jen Haken
Jan 25, 20233 min read
A-Z of Copywriting – T is for Targeted Copy and Taglines
How to write targeted copy and taglines, and how to find the target audience you're aiming at.
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Jen Haken
Nov 10, 20223 min read
A-Z of Copywriting – S is for Smarketing and Simplicity
Photo by Karolina Grabowska, Pexels Did you think that ‘S’ would be all about SEO? Nope. Not this time! As I’ve written about SEO...
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Jen Haken
Oct 14, 20223 min read
A-Z of Copywriting – R is for Repurposing and ROI
Repurposing your evergreen content saves business owners time and effort. Here's how.
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Jen Haken
Aug 31, 20223 min read
A to Z of Copywriting – Q is for Quality and Questions
Photo by Daria Volkova on Unsplash Quite rightly, when writing for business – whether for marketing purposes or simply when communicating...
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Jen Haken
Jun 10, 20222 min read
A-Z of Copywriting – O is for Openings and Online
Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....
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Jen Haken
May 9, 20225 min read
A-Z of Copywriting – N is for Niche, and Naturally Engaging Newsletters
Writing naturally engaging newsletters is essential for converting your readers into customers. And help for the copywriter who's trying to
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Jen Haken
Apr 1, 20223 min read
A-Z of Copywriting: M is for Marketing, Miracle ... and Money!
Content writing advice, unwise words to use in your marketing content, like 'miracle' and 'unique'. And whether to include prices.
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Jen Haken
Feb 15, 20224 min read
A-Z of Copywriting – K is for Keywords
Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...
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Jen Haken
Dec 9, 20213 min read
A-Z of Copywriting: J is for Jargon and Jokes
Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
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Jen Haken
Sep 30, 20212 min read
A-Z of Copywriting: H is for Attention-Grabbing, Optimised Headlines
Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
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Jen Haken
Aug 5, 20213 min read
A-Z of Copywriting: G is for Content Writing Goals to Win Golden Leads!
Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...
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Jen Haken
Jun 22, 20214 min read
A-Z of Copywriting — F is for Formatting, Fonts and Freedom!
Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...
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