When writing content, save your most compelling benefit for the end to leave a lasting impression. But to keep your readers hooked, introduce the biggest benefit with just a hint of how it solves their issues. Resist going into detail and giving it all away yet. Think of it as a trailer for a new TV series – just enough to tempt.

Engaging marketing content helps to attract and retain your target audience, converting them into paying customers.

Marketing is a vast subject having many strategies and methods. So, isn't AI supposed to make content marketing easier? Well, yes and no...

To stand out from your competitors in your marketing, focus on how you're different and shout about that in your content.

Is your content engaging enough to keep people on the page? Does it make an emotional connection? And are the benefits crystal clear?

As a business owner, you want to attract your ideal customers. So, you need content. Lots of it. That's where a conversion funnel helps.

Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.

Compose your content to ensure it sends the message that your audience wants to hear. A well-orchestrated marketing campaign gains results.

By writing engaging content that captures people’s attention, creating intrigue and a desire to want more, you can achieve great heights.

Useful tips on writing your web content, ideal word counts for different marketing elements, and what to do when you get writer's block.

How to include your value within your tone of voice in all your marketing content.

What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.

Read about how I got on when testing ChatGPT as a copywriting tool, including a hilarious sample plus my recommendations.

How to write targeted copy and taglines, and how to find the target audience you're aiming at.

Repurposing your evergreen content saves business owners time and effort. Here's how.

Photo by Daria Volkova on Unsplash Quite rightly, when writing for business – whether for marketing purposes or simply when communicating...

Writing content using power words helps to convert visitors into paying customers. Here's how.

Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...

Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...

Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.