We all know that SEO helps people find your website, blogs, and other online content on many search engines. But because AI is being increasingly used to deliver content, GEO (Generative Engine Optimisation) also helps AI programmes, like ChatGPT, find your content too. So, when SEO and GEO are done well, search engines (and your target audience!) will find you more easily.

When writing content, save your most compelling benefit for the end to leave a lasting impression. But to keep your readers hooked, introduce the biggest benefit with just a hint of how it solves their issues. Resist going into detail and giving it all away yet. Think of it as a trailer for a new TV series – just enough to tempt.

To stand out from your competitors in your marketing, focus on how you're different and shout about that in your content.

As a business owner, you want to attract your ideal customers. So, you need content. Lots of it. That's where a conversion funnel helps.

Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.

Compose your content to ensure it sends the message that your audience wants to hear. A well-orchestrated marketing campaign gains results.

By writing engaging content that captures people’s attention, creating intrigue and a desire to want more, you can achieve great heights.

What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.

How to write targeted copy and taglines, and how to find the target audience you're aiming at.

Repurposing your evergreen content saves business owners time and effort. Here's how.

Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....

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Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.

Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...

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Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...

The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...

Your web content needs to work hard for it to stand out above the rest. Here's how to do that.

Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?