Jen Haken
Craft Winning Marketing Content: A Lesson from Bookshops 📚
Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.
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Jen Haken
- Oct 6
- 3 min
An Orchestra of Angelic Content ... to get your marketing message right
Compose your content to ensure it sends the message that your audience wants to hear. A well-orchestrated marketing campaign gains results.
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Jen Haken
- Aug 31
- 5 min
Achieve Thermal Marketing Visibility with Sky-High Copywriting
By writing engaging content that captures people’s attention, creating intrigue and a desire to want more, you can achieve great heights.
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Jen Haken
- Mar 14
- 4 min
A-Z of Copywriting – U is for USP, Updates and Urgency
What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.
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Jen Haken
- Jan 25
- 3 min
A-Z of Copywriting – T is for Targeted Copy and Taglines
How to write targeted copy and taglines, and how to find the target audience you're aiming at.
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Jen Haken
- Oct 14, 2022
- 3 min
A-Z of Copywriting – R is for Repurposing and ROI
Repurposing your evergreen content saves business owners time and effort. Here's how.
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Jen Haken
- Jun 10, 2022
- 2 min
A-Z of Copywriting – O is for Openings and Online
Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....
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Jen Haken
- Feb 15, 2022
- 4 min
A-Z of Copywriting – K is for Keywords
Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...
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Jen Haken
- Dec 9, 2021
- 3 min
A-Z of Copywriting: J is for Jargon and Jokes
Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
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Jen Haken
- Sep 30, 2021
- 2 min
A-Z of Copywriting: H is for Attention-Grabbing, Optimised Headlines
Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
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Jen Haken
- Aug 5, 2021
- 3 min
A-Z of Copywriting: G is for Content Writing Goals to Win Golden Leads!
Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...
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Jen Haken
- Jun 22, 2021
- 4 min
A-Z of Copywriting — F is for Formatting, Fonts and Freedom!
Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...
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Jen Haken
- Mar 23, 2021
- 3 min
A-Z of Copywriting: C — How to Write Enticing Call to Actions
Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...
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Jen Haken
- Feb 19, 2021
- 3 min
A-Z of Copywriting: B — Is Blogging for Business too Old School?
The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...
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Jen Haken
- Jul 24, 2020
- 5 min
How to Write Web Content that Converts
Your web content needs to work hard for it to stand out above the rest. Here's how to do that.
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Jen Haken
- Jan 31, 2020
- 4 min
How Big is your Digital Marketing Carbon Footprint?
Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?
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Jen Haken
- Oct 15, 2019
- 4 min
Scarily Good Newsletters Get Results
Does the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.
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Jen Haken
- Jul 19, 2019
- 4 min
Digital Content Marketing Types and How to Write Them
Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.
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Jen Haken
- May 26, 2017
- 3 min
Writing SEO optimised content — UPDATED!
Previously, I wrote a blog with some tips on how to write good marketing content. In that, I mentioned the importance of ensuring that...
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