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Jen Haken
1 day ago3 min read
AI in Content Marketing — Should You Post More or Less?
Marketing is a vast subject having many strategies and methods. So, isn't AI supposed to make content marketing easier? Well, yes and no...
9 views0 comments


Jen Haken
Dec 12, 20244 min read
Content Marketing in the AI Era
With AI heavily impacting our marketing efforts, we need to double up on our online marketing efforts using authentic content.
10 views0 comments


Jen Haken
Sep 4, 20243 min read
How Do You Stand Out from the Crowd?
To stand out from your competitors in your marketing, focus on how you're different and shout about that in your content.
3 views0 comments


Jen Haken
Jun 19, 20245 min read
Attract More Customers with the Right Messaging
Is your content engaging enough to keep people on the page? Does it make an emotional connection? And are the benefits crystal clear?
13 views0 comments


Jen Haken
Apr 3, 20242 min read
What on Earth is a Content Conversion Funnel?
As a business owner, you want to attract your ideal customers. So, you need content. Lots of it. That's where a conversion funnel helps.
16 views0 comments


Jen Haken
Feb 20, 20243 min read
How to Write Engaging Content...
Knowing how to write engaging content includes understanding where to emphasise certain points. Like a chef knowing the precise combination
11 views0 comments


Jen Haken
Nov 2, 20233 min read
Craft Winning Marketing Content: A Lesson from Bookshops 📚
Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.
21 views0 comments


Jen Haken
Oct 6, 20233 min read
An Orchestra of Angelic Content ... to get your marketing message right
Compose your content to ensure it sends the message that your audience wants to hear. A well-orchestrated marketing campaign gains results.
13 views0 comments


Jen Haken
Aug 31, 20235 min read
Achieve Thermal Marketing Visibility with Sky-High Copywriting
By writing engaging content that captures people’s attention, creating intrigue and a desire to want more, you can achieve great heights.
13 views0 comments


Jen Haken
Jun 21, 20233 min read
A-Z of Copywriting: How to write expertly, engagingly, and empathetically
How to write engaging and alluring copy and content. Make it short, tell a story, showcase your expertise, and make people want to know more
10 views0 comments


Jen Haken
May 15, 20235 min read
A-Z of Copywriting: W – Web Content, Word Count, and Writer’s Block
Useful tips on writing your web content, ideal word counts for different marketing elements, and what to do when you get writer's block.
27 views2 comments


Jen Haken
Apr 12, 20234 min read
A-Z of Copywriting: V is for Value, Voice and Visuals
How to include your value within your tone of voice in all your marketing content.
17 views0 comments


Jen Haken
Mar 14, 20234 min read
A-Z of Copywriting – U is for USP, Updates and Urgency
What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.
34 views0 comments


Jen Haken
Feb 16, 20233 min read
Testing ChatGPT as a Copywriting Tool
Read about how I got on when testing ChatGPT as a copywriting tool, including a hilarious sample plus my recommendations.
33 views0 comments


Jen Haken
Jan 25, 20233 min read
A-Z of Copywriting – T is for Targeted Copy and Taglines
How to write targeted copy and taglines, and how to find the target audience you're aiming at.
20 views0 comments


Jen Haken
Nov 10, 20223 min read
A-Z of Copywriting – S is for Smarketing and Simplicity
Photo by Karolina Grabowska, Pexels Did you think that ‘S’ would be all about SEO? Nope. Not this time! As I’ve written about SEO...
37 views0 comments


Jen Haken
Oct 14, 20223 min read
A-Z of Copywriting – R is for Repurposing and ROI
Repurposing your evergreen content saves business owners time and effort. Here's how.
29 views0 comments


Jen Haken
Aug 31, 20223 min read
A to Z of Copywriting – Q is for Quality and Questions
Photo by Daria Volkova on Unsplash Quite rightly, when writing for business – whether for marketing purposes or simply when communicating...
16 views0 comments


Jen Haken
Aug 1, 20223 min read
A-Z of Copywriting – P is for Power Words, Pain Points and Plain English
Writing content using power words helps to convert visitors into paying customers. Here's how.
19 views0 comments


Jen Haken
Jun 10, 20222 min read
A-Z of Copywriting – O is for Openings and Online
Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....
16 views0 comments
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