Jen Haken
A-Z of Copywriting: W – Web Content, Word Count, and Writer’s Block
Useful tips on writing your web content, ideal word counts for different marketing elements, and what to do when you get writer's block.
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Jen Haken
- Feb 15, 2022
- 4 min
A-Z of Copywriting – K is for Keywords
Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...
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Jen Haken
- Dec 9, 2021
- 3 min
A-Z of Copywriting: J is for Jargon and Jokes
Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
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Jen Haken
- Sep 30, 2021
- 2 min
A-Z of Copywriting: H is for Attention-Grabbing, Optimised Headlines
Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.
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Jen Haken
- Jan 20, 2021
- 3 min
A-Z of Copywriting: A is for Acknowledge your Audience
Photo by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...
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Jen Haken
- Jul 24, 2020
- 5 min
How to Write Web Content that Converts
Your web content needs to work hard for it to stand out above the rest. Here's how to do that.
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