Jen HakenMay 15, 20235 minA-Z of Copywriting: W – Web Content, Word Count, and Writer’s BlockUseful tips on writing your web content, ideal word counts for different marketing elements, and what to do when you get writer's block.
Jen HakenFeb 15, 20224 minA-Z of Copywriting – K is for KeywordsHumans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...
Jen HakenDec 9, 20213 minA-Z of Copywriting: J is for Jargon and JokesBe mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...
Jen HakenSep 30, 20212 minA-Z of Copywriting: H is for Attention-Grabbing, Optimised HeadlinesWriting headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.