You're already using AI. Your competitors definitely are. The businesses that will win aren't the ones with the fanciest AI tools – they're the ones whose content sounds human, trustworthy, and like themselves. That's why you need ethical editing done by a professional content writer.

We all know that SEO helps people find your website, blogs, and other online content on many search engines. But because AI is being increasingly used to deliver content, GEO (Generative Engine Optimisation) also helps AI programmes, like ChatGPT, find your content too. So, when SEO and GEO are done well, search engines (and your target audience!) will find you more easily.

Marketing is a vast subject having many strategies and methods. So, isn't AI supposed to make content marketing easier? Well, yes and no...