When writing content, save your most compelling benefit for the end to leave a lasting impression. But to keep your readers hooked, introduce the biggest benefit with just a hint of how it solves their issues. Resist going into detail and giving it all away yet. Think of it as a trailer for a new TV series – just enough to tempt.

Engaging marketing content helps to attract and retain your target audience, converting them into paying customers.

Is your content engaging enough to keep people on the page? Does it make an emotional connection? And are the benefits crystal clear?

Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.

Compose your content to ensure it sends the message that your audience wants to hear. A well-orchestrated marketing campaign gains results.

By writing engaging content that captures people’s attention, creating intrigue and a desire to want more, you can achieve great heights.

Useful tips on writing your web content, ideal word counts for different marketing elements, and what to do when you get writer's block.

How to include your value within your tone of voice in all your marketing content.

What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.

Read about how I got on when testing ChatGPT as a copywriting tool, including a hilarious sample plus my recommendations.

How to write targeted copy and taglines, and how to find the target audience you're aiming at.

Photo by Karolina Grabowska, Pexels Did you think that ‘S’ would be all about SEO? Nope. Not this time! As I’ve written about SEO...

Repurposing your evergreen content saves business owners time and effort. Here's how.

Writing content using power words helps to convert visitors into paying customers. Here's how.

Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....

Writing naturally engaging newsletters is essential for converting your readers into customers. And help for the copywriter who's trying to

Content writing advice, unwise words to use in your marketing content, like 'miracle' and 'unique'. And whether to include prices.

Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...

This letter of the alphabet was giving me a bit of grief. There were a few ‘I’ words to apply to copywriting, but they weren’t ideal....

Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.