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A-Z of Copywriting: G is for Content Writing Goals to Win Golden Leads!
Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...
Jen Haken
Aug 5, 20213 min read


A-Z of Copywriting — F is for Formatting, Fonts and Freedom!
Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...
Jen Haken
Jun 22, 20214 min read


A-Z of Copywriting: C — How to Write Enticing Call to Actions
Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...
Jen Haken
Mar 23, 20213 min read


A-Z of Copywriting: A is for Acknowledge your Audience
Photo by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...
Jen Haken
Jan 20, 20213 min read


How to Write Web Content that Converts
Your web content needs to work hard for it to stand out above the rest. Here's how to do that.
Jen Haken
Jul 24, 20205 min read


How Big is your Digital Marketing Carbon Footprint?
Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?
Jen Haken
Jan 31, 20204 min read


Digital Content Marketing Types and How to Write Them
Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.
Jen Haken
Jul 19, 20194 min read


Being Imperfect
Are you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you...
Jen Haken
Mar 11, 20193 min read


How to write brilliant blogs ... when you'd rather stick a pencil in your eye!
Updated February 2021 Blogs are a great way of keeping in touch with your customers and targeting prospective new customers, and should...
Jen Haken
Jul 30, 20173 min read
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