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You're Using AI for your Content. But Does it Really Work?
You're already using AI. Your competitors definitely are. The businesses that will win aren't the ones with the fanciest AI tools – they're the ones whose content sounds human, trustworthy, and like themselves. That's why you need ethical editing done by a professional content writer.
Jen Haken
Nov 103 min read
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A-Z of Copywriting – U is for USP, Updates and Urgency
What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.
Jen Haken
Mar 14, 20234 min read
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