You're already using AI. Your competitors definitely are. The businesses that will win aren't the ones with the fanciest AI tools – they're the ones whose content sounds human, trustworthy, and like themselves. That's why you need ethical editing done by a professional content writer.

How to include your value within your tone of voice in all your marketing content.

Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...