Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...

Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.

Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...

Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...

Photo by Cottonbro from Pexels Let's get all those 'E' words into one sentence. Here goes! For your engaging, educational and...

Have you just developed a brand-new thingumajig? Does it have bells and whistles and a really funky looking twiddly bit that makes a cute...

Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...

The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...

Photo by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...

Your web content needs to work hard for it to stand out above the rest. Here's how to do that.

Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?

Does the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.

Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.

Are you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you...

Do you ever wonder how a copywriter helps your business? I'll tell you. We help improve your marketing ROI by driving more customers to...

Email marketing isn’t just about sending a newsletter anymore — it’s a strategic tool for nurturing leads, building relationships, and driving conversions. Despite inbox overload and the rise of newer platforms, email remains one of the most effective digital marketing tools. But you need to do it right to cut through the noise...

Updated February 2021 Blogs are a great way of keeping in touch with your customers and targeting prospective new customers, and should...