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How Do You Stand Out from the Crowd?
To stand out from your competitors in your marketing, focus on how you're different and shout about that in your content.
Jen Haken
Sep 4, 20243 min read
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Craft Winning Marketing Content: A Lesson from Bookshops 📚
Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.
Jen Haken
Nov 2, 20233 min read
21 views
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An Orchestra of Angelic Content ... to get your marketing message right
Compose your content to ensure it sends the message that your audience wants to hear. A well-orchestrated marketing campaign gains results.
Jen Haken
Oct 6, 20233 min read
13 views
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A-Z of Copywriting – U is for USP, Updates and Urgency
What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.
Jen Haken
Mar 14, 20234 min read
34 views
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A-Z of Copywriting – P is for Power Words, Pain Points and Plain English
Writing content using power words helps to convert visitors into paying customers. Here's how.
Jen Haken
Aug 1, 20223 min read
19 views
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A-Z of Copywriting – O is for Openings and Online
Let’s start with what is arguably the more important word here: Openings Your opening sentences need to be bold and compelling....
Jen Haken
Jun 10, 20222 min read
16 views
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How to Write Engaging Marketing Content
Engaging marketing content helps to attract and retain your target audience, converting them into paying customers.
Jen Haken
May 12, 20174 min read
49 views
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