Jen HakenApr 32 minWhat on Earth is a Content Conversion Funnel?As a business owner, you want to attract your ideal customers. So, you need content. Lots of it. That's where a conversion funnel helps.
Jen HakenNov 2, 20233 minCraft Winning Marketing Content: A Lesson from Bookshops 📚Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.
Jen HakenJan 25, 20233 minA-Z of Copywriting – T is for Targeted Copy and TaglinesHow to write targeted copy and taglines, and how to find the target audience you're aiming at.
Jen HakenAug 1, 20223 minA-Z of Copywriting – P is for Power Words, Pain Points and Plain EnglishWriting content using power words helps to convert visitors into paying customers. Here's how.