Jen HakenJun 1, 20182 minWhy email marketing should remain in your marketing planBelieve it or not, according to statistics – and despite there being over 27 million pieces of content shared on the web every day – we...
Jen HakenJun 1, 20183 minVideo marketing – the star of your marketing strategy Apparently, our memories are getting worse. Or rather, because we’re inundated daily – nay, hourly, or even by the minute! – with blatant...
Jen HakenFeb 1, 20182 minDoes your content hit the right note?Or does your tone of voice need a bit of fine-tuning? Finding your tone of voice should be easy. After all, it’s your company, they’re...
Jen HakenDec 11, 20172 minWhat’s the difference between copywriting and content writing?There seems to be an inordinate amount of discussion on the differences between copywriting and content writing. And really, who cares?...