Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?

It's almost Christmas 2019, so let's have a bit of fun! Here are my copywriting tips with a seasonal twist. Enjoy! On the First Day of...

Does the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.

Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.

Are you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you...

Do you ever wonder how a copywriter helps your business? I'll tell you. We help improve your marketing ROI by driving more customers to...

… get someone else to do it! Are you the owner of an SME? Do you find that you’re swamped with all the tasks a business owner needs to do...

Copywriters are important for every business. Yes, okay, I would say that being a copywriter! But you cannot get away from the fact that...

Email marketing isn’t just about sending a newsletter anymore — it’s a strategic tool for nurturing leads, building relationships, and driving conversions. Despite inbox overload and the rise of newer platforms, email remains one of the most effective digital marketing tools. But you need to do it right to cut through the noise...

Apparently, our memories are getting worse. Or rather, because we’re inundated daily – nay, hourly, or even by the minute! – with blatant...

Or does your tone of voice need a bit of fine-tuning? Finding your tone of voice should be easy. After all, it’s your company, they’re...

There seems to be an inordinate amount of discussion on the differences between copywriting and content writing. And really, who cares?...

Leaning back in your chair with a sigh of relief, you’ve just finished writing your latest blog. You’ve read it through, checked it for...

Updated February 2021 Blogs are a great way of keeping in touch with your customers and targeting prospective new customers, and should...

The other day I read an article in Marketing Week, by Mark Ritson, entitled: Is content marketing a load of bollocks? The title alone...

Writing business emails is one thing, but when there's something important to tell your customers or subscribers, and you want to hook...