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AI in Content Marketing — Should You Post More or Less?
Marketing is a vast subject having many strategies and methods. So, isn't AI supposed to make content marketing easier? Well, yes and no...
Jen Haken
Feb 73 min read
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Attract More Customers with the Right Messaging
Is your content engaging enough to keep people on the page? Does it make an emotional connection? And are the benefits crystal clear?
Jen Haken
Jun 19, 20245 min read
13 views
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What on Earth is a Content Conversion Funnel?
As a business owner, you want to attract your ideal customers. So, you need content. Lots of it. That's where a conversion funnel helps.
Jen Haken
Apr 3, 20242 min read
16 views
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How to Write Engaging Content...
Knowing how to write engaging content includes understanding where to emphasise certain points. Like a chef knowing the precise combination
Jen Haken
Feb 20, 20243 min read
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Craft Winning Marketing Content: A Lesson from Bookshops 📚
Like a good book, your marketing content should leave a lasting impression. Here's how to write engaging stories to attract your audience.
Jen Haken
Nov 2, 20233 min read
21 views
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An Orchestra of Angelic Content ... to get your marketing message right
Compose your content to ensure it sends the message that your audience wants to hear. A well-orchestrated marketing campaign gains results.
Jen Haken
Oct 6, 20233 min read
13 views
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A-Z of Copywriting – U is for USP, Updates and Urgency
What’s your USP? Your Unique Selling Proposition sets your business apart from your competitors, creating a powerful marketing tool.
Jen Haken
Mar 14, 20234 min read
34 views
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How to Write Engaging Marketing Content
Engaging marketing content helps to attract and retain your target audience, converting them into paying customers.
Jen Haken
May 12, 20174 min read
48 views
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