When writing content, save your most compelling benefit for the end to leave a lasting impression. But to keep your readers hooked, introduce the biggest benefit with just a hint of how it solves their issues. Resist going into detail and giving it all away yet. Think of it as a trailer for a new TV series – just enough to tempt.

Engaging marketing content helps to attract and retain your target audience, converting them into paying customers.

Compose your content to ensure it sends the message that your audience wants to hear. A well-orchestrated marketing campaign gains results.

How to include your value within your tone of voice in all your marketing content.

How to write targeted copy and taglines, and how to find the target audience you're aiming at.

Repurposing your evergreen content saves business owners time and effort. Here's how.

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Writing content using power words helps to convert visitors into paying customers. Here's how.

Content writing advice, unwise words to use in your marketing content, like 'miracle' and 'unique'. And whether to include prices.

This letter of the alphabet was giving me a bit of grief. There were a few ‘I’ words to apply to copywriting, but they weren’t ideal....

Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.

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